0 comments for post: "This is beauty, not branding" | Posted on 21. 07. by admin

The faces of the children from Life Institute orphanage wearing broad smiles as they prepared for their upcoming performance showcasing the Treepublic theatre play “Earth , Water and Air” was priceless. The occasional laughter permeated the atmosphere during the rehearsal.

It was a win win situation as the volunteers from Treepublic geared themselves towards teaching the children their various parts in the play, the children in return taught the volunteers to laugh and enjoy life.

This is purity, not packaging…

Abhishek, Sayali, Rohan and myself directing the kids in preparation for their presentation on the 24th of July at local Hall.

This is value, not vanity….
The creative awareness project was initiated to reach schools across Pune with the message of respecting Mother Nature. The creative awareness team consisting of various artist from the film industry, dance academies, theatre groups and writers pooling their talent, treasure and time to inspire change within the children towards nature.

I had the privilege of being part of the story writing process and eventually narrating these stories at the various schools. Initially, we were concerned if the children would react positively to our stories but was soon put to rest by their overwhelming reception. So much so that the Treepublic team were inspired to write new stories and present them at the different schools.

Me narrating a Treepublic story at Kangaroo Kids preschool. Not sure about the kids but I’m loving it.

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